Bye Bye Sizmek
Early on in my digital life in Australia, I was an Eyeblaster ‘partner’ and helped introduce the platform to Western Australia where third-party ad serving was virtually non-existent, and rich media unknown. That was a long time ago and through the various iterations of MediaMind, and then Sizmek, the platform stagnated and the legacy layers started to take their toll. I’ll choose to remember the good
It leaves the industry rather devoid of options outside of the Google platform, even though there are a few small players still around.